Meet the founder of Jojje Borssén

Meet the founder: Jojje Borssén

I have been creating content for the internet since 1999. Mainly video, articles, pictures and more recently podcasts, blogs, training programs. I’ve also done meet-ups and camps connected to our coaching services. I truly love the possibilities of publishing and sharing stories on the Internet.

The journey started in 2001 in Åre, Sweden and continued with the company until 2005. After some time in television industry, I found a related job working with my passion (triathlon) and started working at Runner’s World Sweden. My focus was on digital content and business development.

It was a very interesting time since the media landscape changed a lot during these years. After 8.5 fantastic years I chose to go ahead and test the wings with an innovation startup in sports nutrition with two friends. The company was called Vitamin Manager and was sold to Orkla ASA in 2019.

With my passion for health and well-being and in particular triathlon, an idea emerged of an online triathlon coaching where the content of service was in focus. In 2015, together with former triathlon professional Jonas Colting, we launched Colting Borssén Coaching.

Two years later, Colting Borssén Coaching got a little sister: Wickström Coaching, which was entirely dedicated to cross-country skiing. To date, the services have attracted thousands of participants and continue to inspire and train triathlon and cross-country ski enthusiasts in Sweden.

Putting knowledge and experience togheter from Colting Borssén Coaching, Wickström Coaching and Vitamin Manager I wanted to try an even better idea – Acadyme™. Content, customer and service oriented, focused on focus. My wish is to pass on knowledge from inspirers, coaches, instructors, lecturers, athletes and women, and academics in a fun, inspiring and entertaining way. That’s the foundation of – I hope our service will get you inspired for your next challenge.

Jojje Borssén
+46 70 740 86 79